Friday 21 March 2014

Deficit
Jesperson (1922):

Jesperson thought that men’s language is the standard vocabulary and that female language is inefficient in comparison to the male ‘norm’. He believed that women had a less extensive vocabulary than men, have less complex sentence structures, and speak with less prior though, often leaving their sentences unfinished.

Robin Lakoff 1975):

Lakoff considered the male language as dominant but not ‘’better than’’ women’s language. She also proposes that women's speech can be distinguished from that of men in a number of ways, including:
Hedges: Phrases like "sort of", "kind of", "it seems like"
Empty adjectives: "divine", "adorable", "gorgeous"
Super-polite forms: "Would you mind..." "...if it’s not too much to ask" "Is it o.k if...?"
Apologize more: "I'm sorry, but I think that..."
Speak less frequently
Avoid coarse language or expletives
Tag questions: "You don't mind eating this, do you?".
Hyper-correct grammar and pronunciation: Use of prestige grammar and clear articulation
Indirect requests: "Wow, I'm so thirsty." – really asking for a drink
Speak in italics: Use tone to emphasis certain words, e.g., "so", "very", "quite"
Lakoff also developed the "Politeness Principle", in which she thought up three maxims that are usually followed in interaction. These are: Don't impose, give the receiver options, and make the receiver feel good. She said that these are paramount in good interaction. By not following these maxims, a speaker is said to be 'flouting the maxims'.
She suggests that women are disadvantaged relative to men by a basically inferior, less forceful ‘’women’s language’’ which they learn through socialization. She highlights various female forms and styles showing weakness, uncertainty and unimportance. She also implies that women who use ‘’women’s language’’ are ‘’systematically denied access to power’’ as the typical ‘’neutral’’ language (men’s language) is seen as superior.



Friday 7 March 2014

formal language within texts A and D


Both text A and D use formal language, each to fill the purpose to inform and educate their audience. Text A is used to inform people about one of the UK’s leading financial services companies, by using formal language throughout the piece it shows status from the producer of the advert.  Things that are included such as facts and figures ‘’over 4.5 million people rely on Legal and General for like assurance…’’ make the text seem reliable and encourage the target audience to look into it more as it is not just sentences that are ‘empty’ and don’t have any solid meaning and proof behind them. By using the word ‘rely’ it makes the audience feel as if they need it and have to investigate into it further as if has connotations of the service being a necessity.  Text D also uses formal language in the form of an extract of a Bill from the Higher Education during 2004. This uses language that will appeal to an older audience and inform them of the provision about research in the Arts and Humanities. If they were to use informal language and register then the person writing the text would most definitely not be taken as seriously as they intend to be. Text D also uses names proper nouns of a high status ‘’be it enacted by the Queen’s most Excellent Majesty, by and with the advice and consent of the Lords Spiritual and Temporal…’’ By using the high status names such as ‘The Queen’ it gives it connotations that it has to be obeyed, or done without question or doubt from the person reading it.