formal language within texts A and D

Both text A and D use formal language, each to fill the purpose to inform and educate their audience. Text A is used to inform people about one of the UK’s leading financial services companies, by using formal language throughout the piece it shows status from the producer of the advert.  Things that are included such as facts and figures ‘’over 4.5 million people rely on Legal and General for like assurance…’’ make the text seem reliable and encourage the target audience to look into it more as it is not just sentences that are ‘empty’ and don’t have any solid meaning and proof behind them. By using the word ‘rely’ it makes the audience feel as if they need it and have to investigate into it further as if has connotations of the service being a necessity.  Text D also uses formal language in the form of an extract of a Bill from the Higher Education during 2004. This uses language that will appeal to an older audience and inform them of the provision about research in the Arts and Humanities. If they were to use informal language and register then the person writing the text would most definitely not be taken as seriously as they intend to be. Text D also uses names proper nouns of a high status ‘’be it enacted by the Queen’s most Excellent Majesty, by and with the advice and consent of the Lords Spiritual and Temporal…’’ By using the high status names such as ‘The Queen’ it gives it connotations that it has to be obeyed, or done without question or doubt from the person reading it.