The advert featuring Beyonce uses many techniques including Synthetic Personalisation in the way that it adresses the audience as a whole, as individuals. The advert uses things such as ''your personality.'' This is a way in which the writer can use language to make the reader feel as if the text is aimed specifically at them where as a matter of fact they are actually aiming it at a large number of people. This attracts people to be more inclined to buy the product as they are convinced through the language used that this is the right thing for them as it makes it more personal. By using the first person pronoun 'your' the writer is essentially portraying that they know the person and what they want from the product.
The advert also uses the picture to tie into the language. This is due to the fact that they have used words like ''Dual'' which means two and therefore the picture features Beyonce twice and gives the connection between the written language. Also many people like to be known as being complex and having 'two sides' to their personality, this is a good motivational scheme as they think that well know celebrities such as Beyonce can relate and also feel the same.
It has also been used as an advertising scheme too promote Beyonce's album as they have a picture of it in the bottom left hand corner with the caption ''Beyonce B'day Deluxe Album in stores now.'' This gives it the sense of a younger target audience which would be the type of people that would buy Beyonce's new album and the type that would maybe buy the phone. It also ties in with the fact that the phone is being advertised as a music player and Beyonce is well known for her part within the music industry.
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